What is TermBoy?
TermBoy is an AI agent for terminology and visibility. From your translation projects and your website, it automatically builds a multilingual specialist terminology database, keeps it continuously up to date, and publishes the terms online so that they are found by search engines and AI chatbots. The same terminology is at the same time available to translators directly within the translation process — making your texts more consistent and your specialist terms more visible online.
Who is TermBoy for?
For companies, associations, research institutes and public authorities that have their own specialist terminology and communicate in several languages. Technical and scientific fields benefit particularly: this is where correct, consistent terminology determines the quality of communication — and whether your organisation is perceived online as the reference for its field.
Companies with large product catalogues benefit just as much: product categories, applications and tools must be defined cleanly and named consistently in every language — from the catalogue through the web shop to the technical documentation. TermBoy builds up these terms systematically and at the same time makes them discoverable for search engines and chatbots, so that your products are also described correctly in AI answers.
What does “visibility in chatbots” mean?
Internet search is shifting increasingly from classic search engines to AI assistants such as ChatGPT, Claude, Gemini or Copilot. These systems rely on publicly accessible, well-structured sources. A published glossary with clean definitions and its own indexable page per term makes your organisation a citable reference source for your specialist terms. This is referred to as Generative Engine Optimization (GEO) — the complement to classic search engine optimization (SEO).
How does TermBoy improve visibility in chatbots?
From SEO… After Google’s breakthrough in the late 1990s, search engine optimization (SEO) became a profession in its own right. Companies did everything they could to land on the first page of a Google search. Search relied mainly on keywords, chosen as carefully as possible so that Google would list the page right at the top.
… to GEO. With the launch of ChatGPT at the end of 2022 came an entirely new concept: artificial intelligence now searches on the user’s behalf. More and more people no longer start their queries on Google but in a chatbot — which answers the question far more specifically instead of merely pointing to a page containing the term searched for. This is GEO’s moment: what counts is no longer individual keywords but the connections between terms. These connections are weighted and taken into account in the answer. The denser the web of relationships a website offers, the more interesting it is to an AI model.
TermBoy exploits precisely this effect. With your terminology database you stake out your field of activity and your expertise precisely — like a claim in the days of the gold rush. The terms are linked to one another and, from an AI model’s point of view, form a multidimensional web of relationships with connection weights. That is far more interesting than individual keywords: the denser the web, the more likely the AI is to draw on your content to generate an answer or to translate a text appropriately in context.
With TermBoy you ride this new wave. You are seen, and your products and concerns flow into the answers. Alongside their answers, chatbots display source references — one click, and the user lands directly on your term page. This lets you reach users who could no longer be won over through classic search at all.
Who is behind TermBoy?
TermBoy is a product of TTN Translation Network in Geneva. TTN has specialised in language technology for over 30 years and is certified to ISO 9001 (quality), ISO 17100 (translation services) and ISO 27001 (information security).