{"id":513,"date":"2026-08-22T07:32:09","date_gmt":"2026-08-22T05:32:09","guid":{"rendered":"https:\/\/www.termboy.com\/digitales-marketing\/"},"modified":"2026-08-25T12:48:43","modified_gmt":"2026-08-25T10:48:43","slug":"marketing-digital","status":"publish","type":"page","link":"https:\/\/www.termboy.com\/fr\/exemples\/marketing-digital\/","title":{"rendered":"Marketing digital : la banque terminologique TermBoy"},"content":{"rendered":"<!-- TITRE : Marketing digital : la banque terminologique TermBoy -->\n<!-- Slug : marketing-digital  \u00b7  Parent : Exemples  \u00b7  Page Layout : RIGHT SIDEBAR (Sidebar 2) -->\n\n\n<p class=\"bsp-kicker wp-block-paragraph\" style=\"font-size:12.5px;font-style:normal;font-weight:800;letter-spacing:0.14em;text-transform:uppercase\">Exemple \u00b7 Marketing digital<\/p>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-57914082 wp-block-columns-is-layout-flex\">\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:62%\">\n\n\n<p class=\"bsp-lead wp-block-paragraph\"><strong>Dans le marketing digital, la terminologie vieillit de mois en mois.<\/strong> Du SEO au GEO, des mots-cl\u00e9s aux r\u00e9seaux de termes&nbsp;: qui communique avec le vocabulaire de 2022 n\u2019est compris ni des humains ni de l\u2019IA \u2013 et les anglicismes doivent \u00eatre guid\u00e9s proprement dans chaque langue nationale.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Trois \u00e9l\u00e9ments comptent donc pour une banque terminologique dans ce domaine&nbsp;: des <strong>d\u00e9finitions pr\u00e9cises<\/strong> avec phrases d\u2019exemple plut\u00f4t que des photos de produits, des <strong>renvois crois\u00e9s<\/strong> qui reproduisent le r\u00e9seau de termes \u2013 et l\u2019<strong>actualit\u00e9<\/strong>&nbsp;: les nouveaux termes doivent affluer et \u00eatre publi\u00e9s en continu, sinon la banque de donn\u00e9es est d\u00e9pass\u00e9e avant m\u00eame d\u2019\u00eatre imprim\u00e9e.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Cette banque terminologique est notre propre outil de travail \u2013 et en m\u00eame temps l\u2019exemple que vous vivez en direct&nbsp;: TermBoy publie chaque semaine les pages de termes via le sitemap de termboy.com, et les robots d\u2019IA de ChatGPT, Claude, Google et cie les lisent. L\u2019effet \u00ab&nbsp;nourrir les pigeons&nbsp;\u00bb de notre <a href=\"\/fr\/entretien\/\">entretien<\/a> \u2013 ici, vous pouvez l\u2019observer.<\/p>\n\n\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:38%\">\n\n\n<div class=\"wp-block-group bsp-facts has-white-background-color has-background has-border-color\" style=\"border-color:#DCE5EE;border-width:1px;border-radius:14px;padding-top:22px;padding-right:24px;padding-bottom:22px;padding-left:24px\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-container-core-group-is-layout-e1789959 wp-block-group-is-layout-constrained\">\n\n\n<h3 class=\"wp-block-heading\" style=\"font-size:16px\">En bref<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\" style=\"font-size:14.5px\"><strong>Domaine&nbsp;:<\/strong> SEO, GEO, technologies web et marketing digital<br><strong>Langues&nbsp;:<\/strong> allemand, fran\u00e7ais, italien, anglais, chinois<br><strong>Termes&nbsp;:<\/strong> plus de 700 \u2013 environ 3&nbsp;500 versions linguistiques (\u00e9tat&nbsp;: ao\u00fbt 2026)<br><strong>Publication&nbsp;:<\/strong> hebdomadaire, par sitemap, \u00e0 destination des robots d\u2019IA<br><strong>Particularit\u00e9&nbsp;:<\/strong> notre propre banque terminologique en exploitation r\u00e9elle \u2013 chaque page de terme est publique et indexable<\/p>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/www.termboy.com\/fr\/termboyterm\/\" style=\"border-radius:999px\">Voir en ligne<\/a><\/div>\n\n<\/div>\n\n\n<\/div><\/div>\n\n\n<\/div>\n\n\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\">La vue d\u2019ensemble&nbsp;: chercher et trouver<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">La recherche m\u00e8ne \u00e0 l\u2019entr\u00e9e par le terme, le synonyme ou la traduction&nbsp;; la langue source et la langue cible se choisissent librement. Chaque r\u00e9sultat est une page de terme indexable avec sa propre URL \u2013 exactement les pages inscrites dans le sitemap.<\/p>\n\n\n<div class=\"wp-block-image bsp-shot\">\n<figure class=\"aligncenter size-large\"><img decoding=\"async\" src=\"\/wp-content\/uploads\/beispiele-digitales-marketing-uebersicht.webp\" alt=\"Banque terminologique TermBoy : vue de recherche avec liste de r\u00e9sultats\"\/><figcaption class=\"wp-element-caption\">La vue de recherche publique de la banque terminologique TermBoy.<\/figcaption><\/figure>\n<\/div>\n\n\n<h2 class=\"wp-block-heading\">La page de terme en d\u00e9tail<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Deux fois le m\u00eame terme \u2013 \u00e0 gauche la page allemande, \u00e0 droite la version chinoise. D\u00e9finition, phrase d\u2019exemple, r\u00e9f\u00e9rences \u00e0 Wikip\u00e9dia et aux documents RFC, synonymes&nbsp;: chaque version linguistique est document\u00e9e int\u00e9gralement \u2013 et directement lisible pour les mod\u00e8les d\u2019IA de l\u2019espace linguistique concern\u00e9.<\/p>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-172b9253 wp-block-columns-is-layout-flex\">\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n\n<figure class=\"wp-block-image size-full bsp-shot\"><img decoding=\"async\" src=\"\/wp-content\/uploads\/beispiele-digitales-marketing-detail-de.webp\" alt=\"Page du terme DNS-Eintrag en allemand avec d\u00e9finition, exemple et r\u00e9f\u00e9rences\"\/><figcaption class=\"wp-element-caption\">\u00ab&nbsp;DNS-Eintrag&nbsp;\u00bb \u2013 la page de terme allemande avec d\u00e9finition, exemple et r\u00e9f\u00e9rences.<\/figcaption><\/figure>\n\n<\/div>\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n\n<figure class=\"wp-block-image size-full bsp-shot\"><img decoding=\"async\" src=\"\/wp-content\/uploads\/beispiele-digitales-marketing-detail-zh.webp\" alt=\"Page du terme DNS\u8bb0\u5f55 en chinois avec d\u00e9finition et r\u00e9f\u00e9rences\"\/><figcaption class=\"wp-element-caption\">\u00ab&nbsp;DNS\u8bb0\u5f55&nbsp;\u00bb \u2013 la m\u00eame page de terme dans la version chinoise.<\/figcaption><\/figure>\n\n<\/div>\n\n<\/div>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity is-style-wide\"\/>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Voil\u00e0 \u00e0 quoi pourrait ressembler votre banque terminologique.<\/strong> <a href=\"https:\/\/www.termboy.com\/fr\/termboyterm\/\">Voir la banque terminologique TermBoy en ligne<\/a> \u00b7 <a href=\"\/demo\/fr\/\">Demander une d\u00e9mo pour votre branche<\/a> \u00b7 <a href=\"https:\/\/www.termboy.com\/fr\/exemples\/\">Tous les exemples<\/a><\/p>\n\n","protected":false},"excerpt":{"rendered":"<p>Exemple \u00b7 Marketing digital Dans le marketing digital, la terminologie vieillit de mois en mois. Du SEO au GEO, des mots-cl\u00e9s aux r\u00e9seaux de termes&nbsp;: qui communique avec le vocabulaire de 2022 n\u2019est compris ni des humains ni de l\u2019IA \u2013 et les anglicismes doivent \u00eatre guid\u00e9s proprement dans chaque langue nationale. Trois \u00e9l\u00e9ments comptent&#8230;<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":553,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_kad_post_transparent":"","_kad_post_title":"","_kad_post_layout":"right","_kad_post_sidebar_id":"sidebar-secondary","_kad_post_content_style":"","_kad_post_vertical_padding":"","_kad_post_feature":"","_kad_post_feature_position":"","_kad_post_header":false,"_kad_post_footer":false,"_kad_post_classname":"","footnotes":""},"class_list":["post-513","page","type-page","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\r\n<title>Marketing digital : la banque terminologique TermBoy - TermBoy<\/title>\r\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\r\n<link rel=\"canonical\" href=\"https:\/\/www.termboy.com\/fr\/exemples\/marketing-digital\/\" \/>\r\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\r\n<meta property=\"og:type\" content=\"article\" \/>\r\n<meta property=\"og:title\" content=\"Marketing digital : la banque terminologique TermBoy - TermBoy\" \/>\r\n<meta property=\"og:description\" content=\"Exemple \u00b7 Marketing digital Dans le marketing digital, la terminologie vieillit de mois en mois. 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