{"id":512,"date":"2026-08-22T07:32:09","date_gmt":"2026-08-22T05:32:09","guid":{"rendered":"https:\/\/www.termboy.com\/digitales-marketing\/"},"modified":"2026-08-25T07:33:34","modified_gmt":"2026-08-25T05:33:34","slug":"digital-marketing","status":"publish","type":"page","link":"https:\/\/www.termboy.com\/en\/examples\/digital-marketing\/","title":{"rendered":"Digital marketing: the TermBoy termbase"},"content":{"rendered":"<!-- PAGE TITLE: Digital marketing: the TermBoy termbase -->\n<!-- Slug: digital-marketing  \u00b7  Parent: Examples  \u00b7  Page Layout: RIGHT SIDEBAR (Sidebar 2) -->\n<!-- Images shared with the German page (media not translatable). Verify live URL \/termboyterm\/. -->\n\n\n<p class=\"bsp-kicker wp-block-paragraph\" style=\"font-size:12.5px;font-style:normal;font-weight:800;letter-spacing:0.14em;text-transform:uppercase\">Example \u00b7 Digital marketing<\/p>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-57914082 wp-block-columns-is-layout-flex\">\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:62%\">\n\n\n<p class=\"bsp-lead wp-block-paragraph\"><strong>In digital marketing, terminology ages by the month.<\/strong> From SEO to GEO, from keywords to webs of terms: whoever communicates with the vocabulary of 2022 is understood neither by people nor by AI \u2013 and anglicisms need to be guided cleanly into every national language.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Three things therefore count for a termbase in this field: <strong>precise definitions<\/strong> with sample sentences instead of product photos, <strong>cross-references<\/strong> that map the web of terms \u2013 and <strong>currency<\/strong>: new terms have to flow in and be published continuously, otherwise the database is outdated faster than it can be printed.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">This termbase is our own working tool \u2013 and at the same time the example you are experiencing live: TermBoy publishes the term pages weekly via the sitemap of termboy.com, and the AI crawlers of ChatGPT, Claude, Google and co. read them in. The pigeon-feeding effect from our <a href=\"https:\/\/www.termboy.com\/en\/interview\/\">interview<\/a> \u2013 here you can watch it happen.<\/p>\n\n\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:38%\">\n\n\n<div class=\"wp-block-group bsp-facts has-white-background-color has-background has-border-color\" style=\"border-color:#DCE5EE;border-width:1px;border-radius:14px;padding-top:22px;padding-right:24px;padding-bottom:22px;padding-left:24px\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-container-core-group-is-layout-e1789959 wp-block-group-is-layout-constrained\">\n\n\n<h3 class=\"wp-block-heading\" style=\"font-size:16px\">At a glance<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\" style=\"font-size:14.5px\"><strong>Field:<\/strong> SEO, GEO, web technology and digital marketing<br><strong>Languages:<\/strong> German, French, Italian, English, Chinese<br><strong>Terms:<\/strong> more than 700 \u2013 around 3,500 language versions (as of August 2026)<br><strong>Publication:<\/strong> weekly via sitemap to the AI crawlers<br><strong>Special feature:<\/strong> our own termbase in live operation \u2013 every term page is public and indexable<\/p>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/www.termboy.com\/en\/termboyterm\/\" style=\"border-radius:999px\">View live<\/a><\/div>\n\n<\/div>\n\n\n<\/div><\/div>\n\n\n<\/div>\n\n\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\">The overview: search and find<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">The search leads to the entry via term, synonym or translation; source and target language can be chosen freely. Every hit is its own indexable term page with its own URL \u2013 exactly the pages listed in the sitemap.<\/p>\n\n\n<div class=\"wp-block-image bsp-shot\">\n<figure class=\"aligncenter size-large\"><img decoding=\"async\" src=\"\/wp-content\/uploads\/beispiele-digitales-marketing-uebersicht.webp\" alt=\"TermBoy termbase: search view with hit list\"\/><figcaption class=\"wp-element-caption\">The public search view of the TermBoy termbase.<\/figcaption><\/figure>\n<\/div>\n\n\n<h2 class=\"wp-block-heading\">The term page in detail<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">The same term twice \u2013 on the left the German term page, on the right the Chinese language version. Definition, sample sentence, references to Wikipedia and RFC documents, synonyms: every language version is fully documented \u2013 and directly readable for the AI models of that language area.<\/p>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-172b9253 wp-block-columns-is-layout-flex\">\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n\n<figure class=\"wp-block-image size-full bsp-shot\"><img decoding=\"async\" src=\"\/wp-content\/uploads\/beispiele-digitales-marketing-detail-de.webp\" alt=\"Term page DNS-Eintrag in German with definition, example and references\"\/><figcaption class=\"wp-element-caption\">&#8220;DNS-Eintrag&#8221; \u2013 the German term page with definition, example and references.<\/figcaption><\/figure>\n\n<\/div>\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n\n<figure class=\"wp-block-image size-full bsp-shot\"><img decoding=\"async\" src=\"\/wp-content\/uploads\/beispiele-digitales-marketing-detail-zh.webp\" alt=\"Term page DNS\u8bb0\u5f55 in Chinese with definition and references\"\/><figcaption class=\"wp-element-caption\">&#8220;DNS\u8bb0\u5f55&#8221; \u2013 the same term page in the Chinese language version.<\/figcaption><\/figure>\n\n<\/div>\n\n<\/div>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity is-style-wide\"\/>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>This is what your termbase could look like.<\/strong> <a href=\"https:\/\/www.termboy.com\/en\/termboyterm\/\">View the TermBoy termbase live<\/a> \u00b7 <a href=\"\/demo\/en\/\">Request a demo for your industry<\/a> \u00b7 <a href=\"https:\/\/www.termboy.com\/en\/examples\/\">All examples<\/a><\/p>\n\n","protected":false},"excerpt":{"rendered":"<p>Example \u00b7 Digital marketing In digital marketing, terminology ages by the month. From SEO to GEO, from keywords to webs of terms: whoever communicates with the vocabulary of 2022 is understood neither by people nor by AI \u2013 and anglicisms need to be guided cleanly into every national language. Three things therefore count for a&#8230;<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":552,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_kad_post_transparent":"","_kad_post_title":"","_kad_post_layout":"right","_kad_post_sidebar_id":"sidebar-secondary","_kad_post_content_style":"","_kad_post_vertical_padding":"","_kad_post_feature":"","_kad_post_feature_position":"","_kad_post_header":false,"_kad_post_footer":false,"_kad_post_classname":"","footnotes":""},"class_list":["post-512","page","type-page","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\r\n<title>Digital marketing: the TermBoy termbase - TermBoy<\/title>\r\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\r\n<link rel=\"canonical\" href=\"https:\/\/www.termboy.com\/en\/examples\/digital-marketing\/\" \/>\r\n<meta property=\"og:locale\" content=\"en_US\" \/>\r\n<meta property=\"og:type\" content=\"article\" \/>\r\n<meta property=\"og:title\" content=\"Digital marketing: the TermBoy termbase - TermBoy\" \/>\r\n<meta property=\"og:description\" content=\"Example \u00b7 Digital marketing In digital marketing, terminology ages by the month. From SEO to GEO, from keywords to webs of terms: whoever communicates with the vocabulary of 2022 is understood neither by people nor by AI \u2013 and anglicisms need to be guided cleanly into every national language. Three things therefore count for a...\" \/>\r\n<meta property=\"og:url\" content=\"https:\/\/www.termboy.com\/en\/examples\/digital-marketing\/\" \/>\r\n<meta property=\"og:site_name\" content=\"TermBoy\" \/>\r\n<meta property=\"article:modified_time\" content=\"2026-08-25T05:33:34+00:00\" \/>\r\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\r\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"3 minutes\" \/>\r\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.termboy.com\\\/en\\\/examples\\\/digital-marketing\\\/\",\"url\":\"https:\\\/\\\/www.termboy.com\\\/en\\\/examples\\\/digital-marketing\\\/\",\"name\":\"Digital marketing: the TermBoy termbase - TermBoy\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.termboy.com\\\/en\\\/#website\"},\"datePublished\":\"2026-08-22T05:32:09+00:00\",\"dateModified\":\"2026-08-25T05:33:34+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.termboy.com\\\/en\\\/examples\\\/digital-marketing\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.termboy.com\\\/en\\\/examples\\\/digital-marketing\\\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.termboy.com\\\/en\\\/examples\\\/digital-marketing\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/www.termboy.com\\\/en\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Digital marketing: the TermBoy termbase\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.termboy.com\\\/en\\\/#website\",\"url\":\"https:\\\/\\\/www.termboy.com\\\/en\\\/\",\"name\":\"TermBoy\",\"description\":\"An AI agent that turns your product terminology into an illustrated, chatbot-readable glossary \u2014 so AI assistants get your terms right.\",\"publisher\":{\"@id\":\"https:\\\/\\\/www.termboy.com\\\/en\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.termboy.com\\\/en\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/www.termboy.com\\\/en\\\/#organization\",\"name\":\"TermBoy\",\"url\":\"https:\\\/\\\/www.termboy.com\\\/en\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.termboy.com\\\/en\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/termboy.com\\\/wp-content\\\/uploads\\\/2026\\\/07\\\/TermBoy_Logo.jpg\",\"contentUrl\":\"https:\\\/\\\/termboy.com\\\/wp-content\\\/uploads\\\/2026\\\/07\\\/TermBoy_Logo.jpg\",\"width\":223,\"height\":61,\"caption\":\"TermBoy\"},\"image\":{\"@id\":\"https:\\\/\\\/www.termboy.com\\\/en\\\/#\\\/schema\\\/logo\\\/image\\\/\"}}]}<\/script>\r\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Digital marketing: the TermBoy termbase - TermBoy","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.termboy.com\/en\/examples\/digital-marketing\/","og_locale":"en_US","og_type":"article","og_title":"Digital marketing: the TermBoy termbase - TermBoy","og_description":"Example \u00b7 Digital marketing In digital marketing, terminology ages by the month. From SEO to GEO, from keywords to webs of terms: whoever communicates with the vocabulary of 2022 is understood neither by people nor by AI \u2013 and anglicisms need to be guided cleanly into every national language. Three things therefore count for a...","og_url":"https:\/\/www.termboy.com\/en\/examples\/digital-marketing\/","og_site_name":"TermBoy","article_modified_time":"2026-08-25T05:33:34+00:00","twitter_card":"summary_large_image","twitter_misc":{"Est. reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/www.termboy.com\/en\/examples\/digital-marketing\/","url":"https:\/\/www.termboy.com\/en\/examples\/digital-marketing\/","name":"Digital marketing: the TermBoy termbase - TermBoy","isPartOf":{"@id":"https:\/\/www.termboy.com\/en\/#website"},"datePublished":"2026-08-22T05:32:09+00:00","dateModified":"2026-08-25T05:33:34+00:00","breadcrumb":{"@id":"https:\/\/www.termboy.com\/en\/examples\/digital-marketing\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.termboy.com\/en\/examples\/digital-marketing\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/www.termboy.com\/en\/examples\/digital-marketing\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.termboy.com\/en\/"},{"@type":"ListItem","position":2,"name":"Digital marketing: the TermBoy termbase"}]},{"@type":"WebSite","@id":"https:\/\/www.termboy.com\/en\/#website","url":"https:\/\/www.termboy.com\/en\/","name":"TermBoy","description":"An AI agent that turns your product terminology into an illustrated, chatbot-readable glossary \u2014 so AI assistants get your terms right.","publisher":{"@id":"https:\/\/www.termboy.com\/en\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.termboy.com\/en\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.termboy.com\/en\/#organization","name":"TermBoy","url":"https:\/\/www.termboy.com\/en\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.termboy.com\/en\/#\/schema\/logo\/image\/","url":"https:\/\/termboy.com\/wp-content\/uploads\/2026\/07\/TermBoy_Logo.jpg","contentUrl":"https:\/\/termboy.com\/wp-content\/uploads\/2026\/07\/TermBoy_Logo.jpg","width":223,"height":61,"caption":"TermBoy"},"image":{"@id":"https:\/\/www.termboy.com\/en\/#\/schema\/logo\/image\/"}}]}},"_links":{"self":[{"href":"https:\/\/www.termboy.com\/en\/wp-json\/wp\/v2\/pages\/512","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.termboy.com\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.termboy.com\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.termboy.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.termboy.com\/en\/wp-json\/wp\/v2\/comments?post=512"}],"version-history":[{"count":10,"href":"https:\/\/www.termboy.com\/en\/wp-json\/wp\/v2\/pages\/512\/revisions"}],"predecessor-version":[{"id":543,"href":"https:\/\/www.termboy.com\/en\/wp-json\/wp\/v2\/pages\/512\/revisions\/543"}],"up":[{"embeddable":true,"href":"https:\/\/www.termboy.com\/en\/wp-json\/wp\/v2\/pages\/552"}],"wp:attachment":[{"href":"https:\/\/www.termboy.com\/en\/wp-json\/wp\/v2\/media?parent=512"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}